in an age of deep market transformations a long with fast product developments and mutaments on worlwide people’s mentality, that we are presenting this new sales instrument with an historical introduction, base of the free market: “It is unwise to pay too much, but it is unwise to pay too little. When you pay too much, you lose a little money; that is all. When you pay too little you sometimes lose everything. Because the thing you bought was incapable of doing the thing you bought it to do. The common law of business balance prohibits paying a little and getting a lot. It cannot be done. If you deal with the lowest bidder, it is well to add something for the risk you run and if you do that, you will have enough to pay for something better”.
John Ruskin (1819-1900)